Creative Brand Strategist | Copywriter | Integrated Marketing
I help brands translate insight into clear positioning, campaigns and content that drive measurable growth.
Creative thinker for your brand.
Rational Strategist for your business.
Strategic and hands-on support across brand, campaigns, and delivery.
Hands-on delivery with the ability to lead when clarity, momentum, and quality matter.
I work at the intersection of brand strategy, copywriting, and integrated marketing, helping organisations turn insight into clear positioning, strong ideas, and practical outputs.
My experience spans both strategy and execution, from shaping brand direction and messaging through to delivering campaigns, content, and communications that perform in the real world.
I am equally comfortable working hands-on or stepping into lead roles when direction, pace, and delivery need to be aligned.
My Approach
My approach is grounded in insight and commercial reality. I focus on making strategy usable by translating research and thinking into clear positioning, strong ideas, and practical marketing outputs.
I work across research, briefing, creative development, and delivery, supporting teams through brand builds, integrated campaigns, and pitch environments where clarity, credibility, and consistency are essential.
Brand strategy, copywriting, and integrated marketing support across agency, media, and in-house environments.
Brand & Direction
Helping organisations define positioning, messaging, and brand frameworks that guide decision-making and create consistency across teams and channels.
Campaigns & Content
Developing insight-led campaigns, content strategies, and creative ideas that work across digital, editorial, experiential, and performance environments.
Pitches & Delivery
Supporting agencies and in-house teams in pitch environments, from narrative development and presentation structure to strategy and creative clarity.
Melissa - Roth
“Claudette is an experienced strategist with a strong ability to synthesise complex inputs into clear, commercially sound strategies. She was a crucial contributor to client pitches and consistently delivered high-quality strategic work that helped grow our business.”
Robyn - Media24
“Claudette makes things happen. She understands brands, leads teams effectively, and brings a rare balance of creative and analytical thinking. Her writing and communication skills are a real strength.”
Bongiwe - Caxton
“Claudette is a collaborative, innovative strategist with a strong instinct for brand development. She pushes boundaries, conceptualises strong campaigns, and is someone any business would benefit from having on their team.”